Our Mission

"Here is your country. Cherish these natural wonders, cherish the natural resources, cherish the history and romance as a sacred heritage, for your children and your children’s children."
-Theodore Roosevelt
Father of American Conservation


43rd Exposure is a small, veteran-owned business rooted in Boise, Idaho, who, through our friends, family and community, are dedicated to instilling and preserving the values, traditions and morals of outdoorsman who believe in the true conservation of America’s public lands.

We are a group of individuals brought together through sheer chance and our passion for the outdoors is deeply rooted in our upbringing thanks to our families and friends. Growing up in Idaho and Southeastern Oregon, we have been fortunate enough to experience our public lands for what they are: America’s crown jewels full of awe-inspiring wonder. We want to preserve these lands not only for the current generation but also for future generations so they can experience those natural and cultural treasures for years to come.

Our goal here at 43rd Exposure is to bring together liked-minded folks who want to work together to preserve what we have been so graciously gifted. We plan to do this by not only raising awareness but providing direct actions that leave a lasting and positive impact on our public lands. We are a non-biased organization composed of hunters, fisherman, hikers, climbers, boaters, skiers and general outdoorsman who want to make a difference to the free lands in which we use. 

Our motto, Live your Passion, directly describes who we are and what we represent. We want to act as a conduit for individuals to pursue their passions and dreams by representing what they love, and through that passion help preserve the public lands which they use. We feel that through our events we can raise awareness and through that awareness, create action. We will be providing great training opportunities, courses and merchandise which we feel will help provide individuals with vital tools and skills to help fuel their passions and rep what they are passionate about. 

To us, it doesn’t matter who you are, where you are from or what your experience level is, just that you are passionate about what you love and are willing to fight to preserve it. We encourage anyone who loves the outdoors, wants to experience more or just wants to get more involved with their outdoor community to join us at events and share your passion with others through word of mouth or social media. Please lend a hand and stay tuned for the future of 43rd Exposure. In the meantime, pick up some of our cool swag to rep what you love!